Debunk the mystery around podcasting and learn the production skills for yourself or your clients
Debunk the mystery and learn how to Podcast
Whether you want to start your own podcast or need skills to help your podcast clients, this course is for you!
Learn to podcast yourself without the expensive and unnecessary cost of outsourcing to a podcast production agency.
ARE YOU READY TO RIDE THE PODCASTING WAVE?
<< THIS COURSE WILL ENROLL AGAIN IN AUTUMN 2024 >>
GET ON THE WAITLIST
We're Minnie and Ella. Copywriters, marketers and business besties.
We bootstrapped our own podcast, Cracking Copy, a copywriting and marketing podcast, so that we could empower service providers, digital creators and coaches to become better writers for their own businesses.
Our podcast has opened the doors to conversations with other writers and experts, we're more visible and confident in our own voices. It's helped us to master our craft (teachers are the best students!). We've done everything ourselves, have become podcasting geeks in the process and will share our expertise with you.
Hello You!
Ready to amplify
your voice?
Nervous about taking the plunge?
Or nervous to take the plunge?
1.
2.
3.
4.
YEAh,THAT WAS US oNCE TOO!
ALLOW US TO INTRODUCE OURSELVES
We bootstrapped our podcast. We had scant knowledge and no budget. We fell into it like a couple of joyous moles scrabbling around to reach the light.
We taught ourselves everything (from tech to processes) sometimes taking the hard route with one or two BIG bumps along the way. And we did it (almost) at no cost.
We Learnt the Hard Way (so you don't have to!)
But we’ve learnt a ton, and recognise just how beneficial it’s been for our businesses and personally.
The podcasting industry is a buzzing, fast-growing and inspiring place to be.
We want to help you come with us along for the ride, and teach you everything you’ll need to know to launch your podcast, find your voice and reap the benefits.
but here's the thing...
Launch Your Indie Podcast
introducing...
The comprehensive beginners' course with one simple goal:
To equip you with everything you need to create and publish a podcast by the end of the 4-week program.
Whether it's for business or personal passion, if you've got a podcast idea and don't know where to start, this course is tailor-made for you. 🙌🏻
The course helps you develop the idea to a fully published podcast with a strategic plan. Save time, avoid mistakes, and unnecessary expenses. Our course simplifies the process, making it clear, accessible, and FUN.
✅ 4-week course with pre-recorded videos and worksheets.
✅ Weekly module uploads.
✅ Live Q&A sessions to address your queries.
This first week is all about choosing your name, defining your USP, researching your niche, getting clear on your audience. Essentially creating a concept you really love. You'll also learn what equipment you are going to need and how to make choices on the type of mic and other hardware you will need to record your show.
This week is all about getting to the meat and bones of your show. We 'll dive straight into the options available to you so you can choose the platform that's right for you. No need to overthink it, we lay it all out simply. Then we'll show you how to hit record, then trim and polish your audio files ready for uploading.
Here's What You'll Learn
Prepare & Set Up
Record & Edit
WEEK one
WEEK tw0
So it's one thing making a podcast episode and hitting publish. But how can we tell if it's working? In week 4 we dig in to measurement and analytics, how to track your show, check listener stats and download metrics.
Growing your podcast is an important next step, post launch and it's going to be vital if you want to monetise your show.
Annnnd, once you understand the fundamentals, we're going to show you some neat ways to streamline and systematise your production for plain sailing on your onward journey.
Measure & Grow
WEEK four
You have your MP3 recording, now it's off to the races! It's time to grab your transcript, write some show notes, get your cover art ready, optimise for SEO and upload that baby ready for distribution to all the major podcast players.
Upload & Publish
WEEK Three
LET'S BREAK it DOWN
Your ideas, your voice. You’ll have complete control of content, style and output producing engaging, evergreen content with lasting value.
Podcasting can be truly transformative
Create a tribe of loyal listeners. Your podcast is your antidote to the hysteria of social media. It will have longevity and be overwhelmingly authentic.
01
02
the results you're going to get:
Banish that imposter syndrome and self-doubt! Have courage and push yourself out of your comfort zone, safe in the knowledge that you are not alone. We’re a supportive, fun and approachable community helping you realise your dream.
03
Find the confidence boost you need. What if the recording and editing of your podcast were simple to manage after all? We’ll translate the jargon and show you how things work - simply and effectively step by step.
04
Once you’re started, one idea leads to another. What if you got a show sponsor or advertisers? What if you sold products and services off the back of your podcast? We’ll help you to visualise where podcasting might take you.
05
GET ON THE WAITLIST
"Minnie and Ella appreciate what it's like to start from scratch. They’ve done it.
Plus they know how to launch a podcast cost-effectively so there's low risk involved in taking the plunge into podcasting.
Kelly Ballard
KNOWS HER STUFF!
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Joshua
Made six figures:
real results
How It Works
12 carefully crafted modules to help you learn everything you need to know.
SELf-DIRECTED LEARNING
Attend all or any of the live calls - each session offers unique value.
Flexible participation
Small group coaching - you’re never alone. Bounce and test ideas with your peers. We’re cheering you on at every stage!
Community Building
Hit publish and get your podcast growing...
What's stopping you?
"Minnie and Ella were warm, friendly and very generous with their knowledge.
Being part of Minnie's and Ella's Podcasting StarPod was very enjoyable. They inspired a lot of confidence because of their experience with their own podcast.
Jo Fentiman
ENJOYED THE EXPERIENCE
What's it like working with us?
Ella and Minnie have helped me understand the tech you need, how and where to host and edit your podcast and even what to consider to monetise your podcast.
Podcasts are such a great way of getting your message out to the wider world and Ella & Minnie are there to support you in getting your podcast off the ground.
Nicola Walsh
They didn't just focus on the technical aspects of podcasting; they emphasized the importance of storytelling, branding, and creating a connection with the audience – elements that truly elevate a podcast from good to extraordinary.
Minnie and Ella have the ability to break down complex concepts into digestible chunks making the entire podcasting process feel attainable, even for novices like myself.
Their dedication to empowering others in the realm of podcasting is fantastic, and I am grateful to have had the opportunity to attend the workshop.
Pam Williams
FROM GOOD TO EXTRAORDINARY
YOU'll BE SUPPORTED
Your ideas, your voice
Podcasting is unique.
It’s quintessentially you.
You have complete control of content, style and output.
Your podcast can be consumed, enjoyed and appreciated at any time, anywhere in the world. It’s evergreen content with lasting value.
Start building a high-visibility podcast in 4 weeks and transform your marketing in a matter of months...
Wanna podcast?
You're in the right place.
...without the gurus telling you to buy more shiny objects!
but wise women with a brilliant podcast!
"I've seen their podcast journey from the start to where they are now. I'd much rather learn from people who have been in my shoes and understand the challenges of starting a podcast from
scratch by yourself.
— NICOLA WALSH
"I'm so glad I found Ella & Minnie !"
There's power in podcasting, and we've experienced its transformational power first hand.
Learn all the ways that podcasting can shape the future of your business. It's a powerful way to generate new leads, elevate your authority, extend your reach and and build deeper relationships with your connections.
Know exactly how to get invited as a guest on other people's podcasts, with practical strategies to help you achieve it.
Grab your seat today to get this bonus!
FREE MASTERCLASS
TWO NON GURUS
Bonus Course Module
Extra!
Plan your podcasts like a pro, with a solid strategy, content ideas and clear direction.
Get more visible, become a thought leader and build authority in your niche.
Be able to clearly articulate what your podcast is about and who it's for and why they're going to love it.
Master transferable skills that allow you to offer your podcasting services to others.
Go from feeling self conscious to confident recording and getting your voice out there.
Attract top-tier guests, who will help to build your audience and extend your reach.
By the end of LYIP, you will...
OK, LET's DO THIS!
Absolutely. Here are just some of the ways... To attract advertising or sponsorship you're going to have build a loyal base of listeners. That's where your content strategy comes in. Build a media pack and create an email list. There are a whole range of ads and monetising tactics you can use to promote your own services and bring in cash. Not to mention hosting private podcasts and charging clients for your podcast skills. We cover all of this in detail on the course.
Can I make money from podcasting?
YOU MIGHT BE THINKING...
Absolutely it is! The course content is modular and it breaks down each of the stages. Maybe you just want to learn how to edit and publish, so you can offer these services to your clients. You can take one or two slices of the pie, but know that the rest is there waiting for you when you want it..
I don't want my own show but I do want podcasting skills. Is this course right for me?
YOU MIGHT BE THINKING...
You might pick up tidbits from YouTube videos but... The value you get from LYIP is in the accountability and live calls each week, with 1:1 attention and troubleshooting as you go.
This type of personal support is vital when starting on an ambitious new project, and overcoming any mindset blocks that might endanger your progress.
It’s also a structured course, taking you through each stage of creating and launching a podcast, so you won't be missing any vital steps. You don’t know what you don't know, right?
YOU MIGHT BE THINKING...
But I can learn this stuff for free elsewhere...
Meet your new get-a-grip friends.
We’re Ella & Minnie, co-founders of the Cracking Copy Podcast and two copywriters and marketers with over 30 years of experience between us.
We’re really happy if you want to message us with any further questions you might have about us or the course.
hey there!
Your access to the program
You'll have:
3 months to access the curriculum, challenges, community and coaching.
The opportunity to launch your indie podcast.
And you'll be supported to achieve this in under 30 days!
We know from experience what it’s like to piece everything together. And now we can help you To do THE same.
We started our podcast with limited resources...
and you can too...
This program is unique in that...
IT'LL GIVE YOU COURAGE
Push yourself out of your comfort zone, safe in the knowledge that you are not alone. We’re here, a supportive, fun and approachable community to help you see your ideas through to completion.
Other courses may insist you buy expensive equipment, or invest in their bespoke software to produce your shows. We'll show you how to build a podcast from the ground up, without any huge upfront investment, other than your time and enthusiasm.
We can show you what's possible...
without bells, whistles and unnecessary expense
IT'LL SUPERCHARGE YOUR CONFIDENCE
What if the recording and editing of your podcast were simple to manage after all? We’ll help you make sense of the jargon and show you how things work - simply and effectively step by step.
IT'LL SET YOU FREE FROM 24/7 SOCIAL MEDIA
Many of us embrace podcasting as a medium because it is so different to the visual hysteria of social media with short-life content, bizarre algorithms and comparisonitis. It's a level playing field and your podcast has just as much chance of success as any other.
Podcasting is about finding comfort in your own style.
It's a journey, not a performance.
We all start somewhere.
The adventure is part of the fun!
Make podcasting an integral part of your content marketing strategy
Break free from the hamster wheel of social media content creation that expires in the feed after 48 hours
Prime your prospects for future sales, building Know, Like & Trust with every episode
Turn cold contacts into toasty warm leads
Be able to produce podcast episodes with ease and enjoyment.
Find your voice and increasing your online reach and visibility
Control your own authority-building media platform, to attract dream clients & podcast guests.
Make 2024 the year that you *finally* commit to:
ENROLL NOW
Try our program for 7 days. Get your money back if it doesn’t serve you.
We want to offer you a 100% risk-free guarantee. When you join, you’ve got 7 days to decide if this purchase was right for you. If your circumstances have changed or if Launch Your Indie Podcast isn’t delivering on its promise, we will refund you the total cost. Email hello@launchyourindiespodcast.com to tell us why.
money back
guarantee
100%
This for you if:
You WANT TO START A PODCAST...
You're NOT MUCH OF A TALKER!
YOU WANT TO LEARN PODCASTING SKILLS TO SELL ONTO YOUR CLIENTS
YOU DONT HAVE 2-3 HOURS TO SPARE EACH WEEK
you LIKE ACCOUNTABILITY & DEADLINES
It's probably for you if...
YOU WANT TO GET RICH QUICK
not
is
It's probably
for you if...
No overwhelm, no tech nightmares and no theory.
Just a step-by-step podcast course to get your idea out of your head and into the charts. The 12 modules and lessons in this course are tailored to help you launch, connect, and succeed in your podcasting journey.
This is our promise
I can learn this stuff myself for free
You could binge endless YouTube videos but they don't come with accountability & support. With LYIP you'll get 1:1 attention and troubleshooting as you go. This is invaluable on an ambitious new project, helping overcoming any mindset blocks that might endanger your progress.
You might be thinking...
Do I need to attend all the sessions?
Will a podcast be right for my particular niche?
Not if you don't need to! Our 4 week course will give you everything you need. You'll get 3 modules a week, with one pre-recorded round up of the week and one live session. You will have 12 weeks to complete the program. We have built the course around term time and school hols (in the UK) to give you catch up weeks.
There's an easy way to test this - search Apple Podcasts or Spotify for your niche/ category and see what comes up. You might be surprised at how many creative ways you can use a podcast to find your tribe and grow your business.
Short answer: Yes! But know that most indie podcasters don't do this to get rich quick. Its not that kind of endeavour. Unless perhaps you are a celebrity or influencer, shipping your substansial following from another platform. We'll run through the various methods of monetising a podcast including how to construct a podcasting package for advertising, sponsorship and hosting behind paywalls for private podcasts.
I already have an idea and name for my podcast
Amazing, now let’s bring it to life! We’ll guide you through the maze of software and hardware choices. You’ll get clear on hosting platforms and the differences between them, how to record, edit and how to publish. You’ll be confident knowing exactly what to do and how, before planning your launch with maximum impact.
What if I don't want to launch my own podcast?
Will I learn how to make money from podcasting?
Maybe you just want to learn how to edit so you can offer these services to your clients. That's ok. The course content is modular and it breaks down each of the stages or planning, recording, editing, launching and promoting a podcast - whether that's for you or your clients. Each of these skills is highly transferable. Take what you need, and know that the rest is there waiting for you, if and when you want it.
$100Bn
55%
24.3M
9%
"The best time to start a podcast was yesterday. The second best time is now."
— ella HOYOS
"As part of a podcast community with Ella & Minnie, I have seen how patient and knowledgeable they are, keeping things uncomplicated and painless.
Their enthusiasm shines through and I don’t doubt their students will learn loads from them."
Kelly Ballard
HAs THE FINAL SAY...
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Joshua
